Summary:

This project saw Lolay taking on the design and development of Zip Recruiter's mobile applications (iPhone, iPad, and Android), creating a cohesive and seamless experience for job seekers across all platforms. The goal was to optimize the mobile job search, resume upload, offering intuitive navigation, powerful search filters, and a user-friendly interface that streamlined the application process.

Solution:

By prioritizing user experience, streamlining the job search process, and offering a native and personalized experience, they helped Zip Recruiter reach a wider audience, improve application rates, and solidify their position as a leading job search platform.

• Refined search: A powerful and intuitive search engine, allowing users to filter jobs based on location, keywords, salary range, and other relevant criteria.
• Resume upload and edit: Ability to add, edit and modify your resumes and leverage the Zip Recruiter ecosystem for application and hiring manager visibility.
• Personalized recommendations: Personalized job recommendations were introduced, utilizing machine learning algorithms to suggest jobs that align with a user's profile and career aspirations.
• One-click apply: Streamlined application process with pre-filled forms and easy resume upload options.
• Job alerts and notifications: Real-time updates on new job postings matching user preferences.
• Multi-device synchronization: Seamless syncing of saved jobs and application status across all devices.
• Modern and intuitive interface: Clean, user-friendly design for a smooth and enjoyable job search experience.
• Push notifications: Timely notifications kept users informed about job updates, application status changes, and relevant news regarding their job search.
• Seamless integration with ZipRecruiter platform: The mobile apps were integrated with the existing ZipRecruiter platform in real-time, allowing users to access their job applications, saved searches, and other data across all devices.

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Impact:

The ZipRecruiter mobile apps significantly impacted not just user engagement but also the overall effectiveness of the platform. Downloads, daily active users, and session times all saw a boost, thanks to the intuitive design, powerful search features, and convenient application process. More importantly, the mobile apps played a key role in increasing successful job placements, proving their valuable contribution to connecting qualified candidates with the right opportunities.

• Increased mobile app usage: Downloads and daily active users significantly increased, demonstrating user adoption and preference for the mobile platform. Zip Recruiter app downloads soared by a whopping 85% since launch.
• Improved application rates: Streamlined application process led to a higher conversion rate from browsing to applying for jobs. This translated to a 40% increase in applications submitted directly through the app, and a 25% rise in interview schedules initiated within the platform.
• Enhanced user engagement: The intuitive design and personalized recommendations kept users actively engaged with the platform. Daily active users (DAUs) climbed by an impressive 60%, showing users weren't just downloading the app; they were actively using it, spending an average of 22% more time per session exploring opportunities.
• Positive user feedback: The app received overwhelmingly positive reviews from users, praising its ease of use and effectiveness. The app maintained a stellar 4.8-star average rating in app stores.
• ‍Strengthened brand reputation: Zip Recruiter established itself as a leader in the mobile job search space, attracting a wider pool of talent and employers. Net Promoter Score (NPS) soared to 75, indicating users were enthusiastically recommending it to others.