Summary:

A major ecommerce platform needed assistance to accelerate their goal of helping small-to-medium (SMB) businesses. Volusion helps merchants sell anything online by providing a full end-to-end ecommerce solution, including site building, inventory management and marketing tools. A new platform, V2/VOLT, was ideated and launched from zero-to-one with a focus on ease of use, blazing fast page speeds and automatically optimized SEO. 

Solution:

Lolay partnered with Volusion in four major areas of software development, ranging from from product to API: 

• Product Development: Lolay partnered with Volusion's product team to define the platform's core features and functionalities, ensuring alignment with merchant and shopper needs.
• Front-End Development: Lolay built a modern and responsive front-end architecture based on React and GraphQL, prioritizing speed, visual appeal, and ease of use.
• Back-End Development: Lolay leveraged its expertise in microservices architecture to develop a robust and scalable back-end infrastructure, ensuring smooth operation and efficient resource utilization.
• API Development and Integration: Lolay developed a comprehensive set of APIs to facilitate seamless integration with third-party plugins, payment gateways, and shipping services.

Impact:

Lolay's deep understanding of ecommerce, combined with its expertise in product, front-end, and back-end development, played a crucial role in the success of V2/VOLT. The new platform has significantly empowered Volusion, enabling them to offer a superior ecommerce solution to their merchants and drive their continued growth. 

• Improved Performance: 90% reduction in page load times: Lolay's optimizations for front-end performance significantly improved page load speeds, leading to a more responsive and engaging user experience. V2/VOLT boasts significantly faster page load times and checkout processes, leading to a better shopping experience for customers.
• Decreased Cart Abandonment: 42% decrease in cart abandonment: Lolay's streamlined checkout process and personalized messaging helped reduce cart abandonment rates, leading to increased revenue per customer.
• Increased Scalability: 18% increase in Volusion's merchant base: The launch of V2/VOLT attracted new merchants to Volusion's platform due to its enhanced features and improved user experience.The new platform can now handle significantly more traffic and transactions, enabling Volusion to support its growing merchant base.

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Read more details in the Volusion Case Study.