Summary:

The automotive industry faces the challenge of bridging the gap between online presence and physical sales. Lolay, a design and development agency, rose to meet this challenge by creating MAX Digital Showroom, a revolutionary tool that elevates inventory and merchandising for dealerships.

Solution:

Lolay embraced a user-centric design approach, collaborating closely with MAX Digital Showroom stakeholders to understand the needs of both dealerships and car buyers and creating a platform that:

• User-Centric Interfaces: Lolay conducted interviews and observations with salespeople, managers, and customers to identify pain points and tested features with low and high fidelity prototypes through rapid feedback cycles.
• Inventory Display: Showcases inventory in a visually stunning and interactive way and empowers sales teams and consumers to easily make automotive decisions.
• All the Details: Provides comprehensive vehicle information for sales teams, including specs, comparisons, and market pricing. 
• Data Consolidation: Streamlines the marketing and sales process through lead capture and CRM integration. 
• Seamless mobile integration: The platform was designed for both web and mobile use, empowering salespeople to engage customers anywhere on the dealership floor.

Impact:

MAX Digital Showroom stands as a testament to the power of innovative design and development in transforming traditional industries. Lolay's commitment to user-centricity and collaboration has resulted in a tool that is redefining the way dealerships showcase and sell their inventory. As the automotive industry continues to evolve, MAX Digital Showroom is poised to remain at the forefront, setting the standard for effective inventory and merchandising.

• Increased customer engagement: Customers spend over three times longer engaging with vehicles using MAX Digital Showroom compared to traditional dealership websites.
• Improved sales efficiency: Salespeople report increased confidence and efficiency thanks to readily available vehicle information.
• Higher conversion rates: Dealerships using MAX Digital Showroom have seen 18% increases in lead generation and vehicle sales.
• ‍Industry recognition: The platform has been awarded numerous accolades, including the 2023 Automotive Innovation Award.