Summary:

Lolay designed and developed a custom iPad application for Kaiser Permanente's Federal Team, aimed at enhancing internal marketing and sales efforts for Kaiser Permanente's health plans within the Federal Employee Health Benefits (FEHB) program. This innovative app serves as a comprehensive resource and tool for the Federal Team, enabling them to effectively engage with agencies and individuals during open enrollment and throughout the year.

Solution:

The new iPad application equips Kaiser Permanente's Federal Team with a powerful toolkit for navigating open enrollment and year-round marketing. Through its user-friendly interface, detailed plan information, customizable presentations, sales support tools, and real-time data insights, the app empowers the team to effectively engage with federal agencies and employees, driving enrollment in FEHB plans while streamlining sales efforts and strengthening brand awareness.

• Comprehensive plan information: The app houses a comprehensive library of resources covering all FEHB plans, including plan details, benefits, cost comparisons, and eligibility requirements. This readily accessible information empowers the Federal Team to confidently answer inquiries and address any concerns.
• Interactive plan comparison tool: This feature allowed Federal Team members to easily compare different Kaiser Permanente plans side-by-side, highlighting key benefits and differences relevant to federal employees.
• Targeted sales materials library: The app housed a comprehensive library of marketing materials, including brochures, presentations, and videos, customized for the federal employee audience. These materials could be easily accessed and shared with potential clients directly from the iPad.
• Intuitive interface: The app boasts a user-friendly interface specifically tailored to the needs of the Federal Team. It features a clean design, intuitive navigation, and interactive elements to enhance user engagement.
• Interactive presentations: The app equips the team with dynamic presentations showcasing the advantages of Kaiser Permanente FEHB plans. These presentations can be customized to target specific agencies and employee groups, making them more impactful and relevant.
• Real-time data insights: The app delivers real-time data on engagement metrics, lead generation, and enrollment progress. This valuable feedback allows the Federal Team to track their performance, optimize their approach, and make data-driven decisions.
• Lead capture and management system: The application streamlined lead capture by integrating with existing CRM systems. Federal Team members could quickly register potential clients and track their progress through the sales pipeline directly within the app.
• Offline accessibility: The app was designed to work seamlessly even without an internet connection, ensuring that the Federal Team could stay productive and responsive even while visiting potential clients at remote locations.

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Impact:

The new iPad application has significantly improved the Federal Team's ability to engage with federal agencies and employees, resulting in increased enrollment, improved sales efficiency, enhanced brand awareness, and data-driven decision making. This innovative tool has proven to be a valuable asset for Kaiser Permanente and its Federal Team.\

• Increased Enrollment: The Kaiser Permanente team saw demonstrably increased enrollment in Kaiser Permanente FEHB plans. The intuitive interface, comprehensive resources, and interactive tools make it easier for federal employees to understand and choose the plan that best suits their needs.
• Improved Sales Efficiency: The app streamlines the sales process, saving the Federal Team valuable time and resources. By consolidating information and providing real-time data insights, the app empowers the team to be more effective and efficient.
• Enhanced Brand Awareness: The app serves as a valuable brand tool, showcasing the unique advantages and benefits of Kaiser Permanente FEHB plans. The engaging design and interactive features leave a lasting impression on potential enrollees, strengthening brand awareness and loyalty.
• Data-driven Decision Making: Real-time data insights provide valuable feedback for the Federal Team, enabling them to make data-driven decisions about marketing strategies, resource allocation, and future app development.
• ‍Enhanced Client Engagement: The app fosters richer and more informative interactions with agencies and individuals, leading to increased trust and satisfaction. The interactive plan comparison tool and readily available marketing materials have enabled the Federal Team to engage in more informed and productive conversations with potential clients.